A Message of Gratitude — and a Look Ahead

 As the year comes to a close, we want to pause and genuinely thank our practices, partners, and teams who place their trust in us every day. Your commitment to creating exceptional patient experiences inspires everything we do, and it has been an honor to support you throughout the year.

In elective care, every patient story begins with a moment of courage: a phone call, a web form, a question, a hope for change. And each of those moments deserves a thoughtful response. This year has made one thing clear, practices that prioritize warm, consistent communication not only convert more inquiries, they build deeper trust and stronger patient relationships.

As we enter the new year, many teams are taking a closer look at the touchpoints that often go overlooked:

• calls that never moved forward,
• leads who asked for information but drifted away,
• evaluations completed but never converted,
• patients who cancelled or no-showed and were never contacted again.

These individuals represent some of the greatest missed opportunities in every practice, and some of the greatest potential for growth. People don’t lose interest; they lose momentum. A warm, timely follow-up can be the difference between uncertainty and action.

A Fresh Approach to Growing Refractive Volume

One of the most untapped opportunities in refractive surgery exists inside your own patient database, specifically myopes who come in for routine eye care but have never inquired about LASIK, EVO, or RLE.

Many of these patients have the refractive error and age profile that make them excellent surgical candidates. With the right outreach, they can be educated, nurtured, and guided into a refractive evaluation.

Your team can run a query to identify patients within a specific prescription range and targeted age group. Once you have that list, OptiCall can take it from there.

We’ll create a thoughtful, customized outreach and follow-up campaign designed to:
• educate patients on modern refractive options,
• spark interest where it already exists,
• remove uncertainty,
• and guide them toward scheduling a consultation.

This strategy is one of the quickest and most cost-effective ways to grow refractive volume—without increasing marketing spend. These are warm, familiar patients who trust your practice and simply need the right nudge at the right time.

Looking Ahead

As you plan for the coming year, consider the systems, processes, and communication touchpoints that carry patients from their first “hello” to their final decision.

Small improvements in those early and mid-journey moments often create outsized impact.

Thank you for your trust, your partnership, and your ongoing commitment to compassionate patient care. We are deeply grateful for your continued support and look forward to helping you create even stronger, more connected patient experiences in the year ahead. Wishing you a wonderful holiday season and a successful, patient-centered new year.