About OptiCall
At OptiCall, experience isn’t just part of what we offer – it’s what sets us apart. With over 75 years of combined industry knowledge and more than two decades of proven success, we’ve helped ophthalmology and image-enhancement practices not only grow but thrive.
Since 2002, we specialize in turning first impressions into lasting patient relationships. From reactivating past patients, to managing inbound elective calls, to turning digital leads into scheduled consultations, we use a precise, proven process that delivers measurable results. But we haven’t stopped there.
Today, we’ve evolved beyond call handling. We’ve integrated AI into the heart of our services. Our core programs are now enhanced by intelligent automation, and we’ve introduced a powerful suite of AI tools designed to improve practices efficiency, reduce missed opportunities, and elevate the patient experience.
In an industry where practices often compete with the same messaging – “the best doctors,” “cutting-edge technology,” or “flexible payment options”- we help you stand out where it matters most: at the first hello. Because when 65% of patients don’t book with the first practice they contact due to poor service, that first interaction is everything.
OptiCall helps you not only capture leads, but reactivate relationships, earn trust, and build long-term success.
Bill Mercier
President & CEO, OptiCall
Meet Our CEO
Bill Mercier is the visionary founder and CEO of OptiCall, the leading medical contact center specializing in ophthalmology and elective healthcare. A graduate of Rutgers University with a Marketing and Business Administration degree, Bill brings over 23 years of entrepreneurial and industry experience to his role.
Established in 2002, OptiCall emerged from Bill’s success as a practice development specialist at MultiSite Laser Systems. He pioneered an outsourced patient communication model that now supports over 100 practices nationwide. Under his leadership, OptiCall has expanded its portfolio to include in-house call center setup, software-based patient communication tools, and AI-enhanced solutions—underscoring Bill’s commitment to innovation and responsiveness to market needs.
Bill led OptiCall through multiple economic cycles, from the 2008 recession to the impacts of COVID‑19, continuously adapting and advancing the company through emerging technologies. Recently, he has positioned OptiCall at the forefront of the AI revolution in patient engagement, integrating cutting-edge tools to augment human interaction and drive superior conversion outcomes.
Based in Bradenton, Florida, Bill and the OptiCall team provide vision correction counseling and scheduling for thousands of physicians across the United States and Canada. Known for his practical insights, Bill also shares his expertise at industry conferences—offering guidance on phone handling, lead conversion, and AI implementation in practice settings.