Why Real Time Website Conversations Matter More Than Ever

The way patients seek information has fundamentally changed. Most patients no longer arrive on a practice website at the very beginning of their research.

They arrive later in the decision process, after reading reviews, comparing options, and
narrowing down choices. By the time they reach your site, intent is already high and questions
are very specific. At that moment, patients are not looking to browse.

They are looking for answers.

How Patient Behavior Has Shifted

People are increasingly having conversations to get information. Tools like ChatGPT have
trained users to ask direct questions and expect immediate, clear responses. This behavior is
shaping expectations everywhere, including healthcare.

Instead of clicking through pages and scanning content, people now prefer to ask questions and
receive guidance in real time. Surveys show that a large majority of ChatGPT users rely on it to
find information, and many say they start there before traditional search.

This shift matters because patients now expect that same conversational experience when they
visit your website.

What Is a Website Concierge

A website concierge enables real time conversations directly on your website. Rather than forcing visitors to search through multiple pages to find answers, the concierge allows them to simply ask their questions and receive responses in the moment. It creates clarity at the exact point when patients are deciding whether to take the next step.

Conversation replaces searching. Answers replace frustration.

Why Real Time Conversations Keep Patients Engaged

Conversation is easier than navigation. When patients can ask questions naturally, they stay engaged longer. They feel understood. They feel supported. And they are far less likely to leave the site when questions arise.

• Real time website conversations help by:
• Providing immediate answers when intent peaks
• Reducing frustration caused by searching for information
• Keeping visitors engaged during critical decision moments
• Creating a more human and reassuring experience

When answers are delivered instantly, confidence follows.

Built on More Than Two Decades of Patient Experience

Our website concierge is not built on assumptions. It is informed by more than 23 years of experience running a call center dedicated to elective medical practices. We understand what patients ask because we have answered those questions every day for decades. From candidacy and pricing to scheduling and next steps, our agents are designed around real patient conversations.

That experience shapes how the concierge engages, responds, and supports patients at moments that matter most.

Engaging Patients When Intent Is Highest

The most important moment in the patient journey is often the moment they reach out. If questions go unanswered or information is difficult to find, that moment can be lost. Engaging website visitors when intent peaks keep them focused, informed, and moving forward rather than searching elsewhere.

When conversation meets curiosity, decisions feel easier.

Join Us at ASCRS in April – Stop by Booth #424

If you are attending ASCRS this April, we would love to connect in person. Stop by booth 424 to experience how real time website conversations work and see firsthand how a website concierge supports patients during high intent moments.

If you prefer, you can also schedule a personalized demo in advance and walk through how this would work for your practice.