OptiCall\’s State of the Industry Address: 2014/15 Edition
Well it\'s that time year again. Time to review all that was, is and will be for our industry. Some good, some bad, but all of it relevant. Afterwards, we\'ll make some predictions about what this...
The Gift of Giving
Cash vs Gift...Who Is Really King? The holidays are here, which means everyone\'s in a gift-giving mood. But how come gifts are only relegated to a certain time of year? Most people like to give...
Value Of A Patient
If we only had more leads... Let\'s all chant the mantra of the elective medical practice. \"It\'s not an in-office problem, it\'s just getting them to the office that\'s the problem!” If this...
How important is follow-up to your practice?
The Importance of Follow-Up “Congratulations, Captain Obvious.” That\'s probably your first thought when I mention that timely follow-up* to leads is essential for conversion. Yes for many of you,...
Is Your Practice Consistently Consistent? Part II:
Is Your Practice Consistently Consistent? Part II: Last newsletter, we discussed the importance of establishing a routine that works for your practice, and sticking to it. The goal of which is a...