2023 Elective Medical Marketing Guide

2023 Elective Medical Marketing Guide

Request Your Digital Copy In 2022, the world seemed to finally re-open and life for many has started to move forward. But as we can all agree, it didn’t mean the challenges were over. As we look to 2023, we see the past couple of years living with the pandemic has had...

Your Patients Aren’t That Patient (And It’s Costing You)

How long would you wait on hold? For many people, any amount of time is too long. In fact, a survey indicated about one third of people said they\’re unwilling to wait on the line, and 27.6% said they would hold for 1 minute. A lack of patience is associated...

OptiCall Celebrates 20 Years

A Q & A with OptiCall CEO Bill Mercier on Leadership, Culture, and Lessons Learned in Running A Business HOW DID YOU GET THE IDEA FOR OPTICALL? In 1999, I worked as a Director Of Marketing for a mobile laser company. LASIK was getting its approval from the FDA. My...

It’s Vacation Season. We’ve Got You Covered.

You and your employees may be taking some well-deserved time off. But how is that impacting managing patients? Summer should be all about relaxing, taking a break, and unwinding. Especially considering that people are just coming out of two years of a pandemic. But...

2022 Elective Medical Marketing Guide

Request Your Digital Copy OptiCall’s annual guide contains data from over 1 million phone calls and web responses to date. We analyze multiple marketing channels, from traditional to digital to word of mouth, to determine how well each performed in generating actual...