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To Hire Employees or Outsource: The True Cost Breakdown

  Medical practices often weigh the pros and cons of running aspects of their business in house, or outsourcing to another vendor. Cost can play a […]

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How to Convert Prospects into Refractive Lens Exchange (RLE) Patients

Q & A with Bill Mercier, President of OptiCall and Dylan Kemna, VP <insert>. Refractive lens exchange (RLE) is a relatively new procedure that’s made a […]

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2023 Medical Marketing Outlook

  In 2022, the world seemed to finally re-open and life for many has started to move forward. But as we can all agree, it didn’t […]

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2022 Medical Marketing Outlook

2021 felt a lot like 2020 with a significant amount of uncertainty and volatility. But despite the challenges, we saw reunions with loved ones and renewed […]

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