95% of Your Prospects Aren’t Ready to Buy

95% of Your Prospects Aren’t Ready to Buy

Many practices believe they are vying for patient\’s attention among competitors, and they are. But what constitutes a competitor? It\’s not just the other medical practice down the street. Your competitors also include other places where patients could...
2023 Elective Medical Marketing Guide

2023 Elective Medical Marketing Guide

Request Your Digital Copy In 2022, the world seemed to finally re-open and life for many has started to move forward. But as we can all agree, it didn’t mean the challenges were over. As we look to 2023, we see the past couple of years living with the pandemic has had...

OptiCall Celebrates 20 Years

A Q & A with OptiCall CEO Bill Mercier on Leadership, Culture, and Lessons Learned in Running A Business HOW DID YOU GET THE IDEA FOR OPTICALL? In 1999, I worked as a Director Of Marketing for a mobile laser company. LASIK was getting its approval from the FDA. My...

It’s Vacation Season. We’ve Got You Covered.

You and your employees may be taking some well-deserved time off. But how is that impacting managing patients? Summer should be all about relaxing, taking a break, and unwinding. Especially considering that people are just coming out of two years of a pandemic. But...