2021 Medical Marketing Outlook

Request Your Digital Copy OptiCall’s annual contains data from over 1 million phone calls and web responses to date. We analyze multiple marketing channels, from traditional to digital to word of mouth, to determine how well each performed in generating actual patient...

2020 in Hindsight

[image src=\”\” align=\”\” caption=\”\” link=\”\” link_type=\”\” target=\”\” alt=\”\”] Finding the positive in a year we\’re all ready to leave behind Who would have thought 2020...

5 Phone Mistakes to Avoid in Changing Times

[image src=\”\” align=\”\” caption=\”\” link=\”\” link_type=\”\” target=\”\” alt=\”\”]   It\’s been a bit since we\’ve done our round-up of phone mistakes, and well,...

Why Now is the Time for Human Connection

[image src=\”\” align=\”\” caption=\”\” link=\”\” link_type=\”\” target=\”\” alt=\”\”] 2020 has in many ways altered life as we know it. There has been distance, division, and unrest...

5 Principles of Successful Lead Management

With the latest unrest, companies across all industries have increasingly turned to the internet to generate sales leads. A typical medical practice will spend thousands of dollars each month on pay-per-click, social media, and other paid advertising to drive...

4 Reasons Texting is Taking Over

[image src=\”\” align=\”\” caption=\”\” link=\”\” link_type=\”\” target=\”\” alt=\”\”] Consumers are increasingly expecting the ability to communicate with businesses via text. With...